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Marketing Results

Qualified Leads and Opportunities

Enterprise Oil & Gas Client: Contributed to exceeding annual goal of 650 SQLs, reaching 920 total.

Enterprise Healthcare Client: Contributed to 122 SQL generation, leading to 100 opportunities and 68 closed-won.

AdTech Startup: With my inbound strategy, we generated 344 Inbound Leads over a year.

    Paid Ads

    Client in the IT space: within a month with ad copy updates, I improved lead gen form completion rates from 1.56% to 9.09%. 

    Enterprise client in Gas and Oil industry: contributed to 71k impressions, 1.3k clicks, 39 leads, and a 3% conversion rate.

    Enterprise client in the health industry: increased the click-through-rate on Google Ads by 2% and for their LinkedIn ads, one campaign saw a 7.67% lead form completion rate with 503 clicks and another saw an 8.1% lead form completion rate with 558 clicks.

    Enterprise client in the journalism industry: optimized LinkedIn ad campaign copy, which increased conversions from 1.57% to 5.63% and decreased cost per lead from $575 to $222 within a month.

    Organic Social Media Metrics

    AdTech startup: I increased several metrics for the company's LinkedIn within a year:

    • 2,017.7% increase in page views
    • 1,844.7% increase in unique visitors
    • 1,157.1% increase in custom button clicks
    • 20,990.5% increase in reactions
    • 10,150% increase in shares
    • 722 new followers

    Oil & Gas Enterprise client: For their LinkedIn Showcase page, between August to January, I contributed to:

    • 34 posts
    • 310.66k total impressions
    • 12.38k total engagements
    • 3.99% engagement rate

    Email Marketing

    AdTech startup: within a year, I wrote and delivered over 80 emails in the span of a year, with 449,654 touchpoints.

    Dealership software company: While working as a Product Marketing Specialist, our clients needed to migrate to AWS to keep their websites functioning. With my emails, we reached a client conversion rate of almost 100% due to strategic collaboration and communication of effective emails.

    Personality Test Client: email results included

    • 53% open rate (up 114% from their previous average)
    • 5.2% click rate (up 332%)
    • 7,139 opened emails (Up 972%)
    • 699 clicks (Up 652%)

    Content Creation

    AdTech startup: within a year, I took the company's inbound strategy from the occasional blog post to:

    • 26 case and use studies
    • 21 one-sheeters,
    • 44 articles
    • Four eBooks

      Due to building a strong content strategy and increasing inbound activity, the company gained 10,502 Inbound Form Views

        Landing Page Performance

        Enterprise client in the healthcare industry: Rewrote landing page copy to improve conversions from 0% to 12.5%.

        Client in the professional development space: the average conversion rate across the landing pages I created was 27.85%.

        Call Volume and Efficiency

        Dealership software company: With my organization and added structure on the Customer Loyalty team, I increased our outbound call volume by 35% with more answered calls.

        While working as a CSR, I consistently answered the highest volume of calls in our call center, with the shortest time spent on the phone, meaning I quickly and accurately sent our clients to the correct support department.