Marketing Results

• Enterprise Oil & Gas Client: Contributed to exceeding annual goal of 650 SQLs, reaching 920 total.
• Enterprise Healthcare Client: Contributed to 122 SQL generation, leading to 100 opportunities and 68 closed-won.
• AdTech Startup: With my inbound strategy, we generated 344 Inbound Leads over a year.

• Client in the IT space: within a month with ad copy updates, I improved lead gen form completion rates from 1.56% to 9.09%.
• Enterprise client in Gas and Oil industry: contributed to 71k impressions, 1.3k clicks, 39 leads, and a 3% conversion rate.
• Enterprise client in the health industry: increased the click-through-rate on Google Ads by 2% and for their LinkedIn ads, one campaign saw a 7.67% lead form completion rate with 503 clicks and another saw an 8.1% lead form completion rate with 558 clicks.
• Enterprise client in the journalism industry: optimized LinkedIn ad campaign copy, which increased conversions from 1.57% to 5.63% and decreased cost per lead from $575 to $222 within a month.

AdTech startup: I increased several metrics for the company's LinkedIn within a year:

• 2,017.7% increase in page views
• 1,844.7% increase in unique visitors
• 1,157.1% increase in custom button clicks
• 20,990.5% increase in reactions
• 10,150% increase in shares
• 722 new followers

Oil & Gas Enterprise client: For their LinkedIn Showcase page, between August to January, I contributed to:

• 34 posts
• 310.66k total impressions
• 12.38k total engagements
• 3.99% engagement rate

AdTech startup: within a year, I wrote and delivered over 80 emails in the span of a year, with 449,654 touchpoints.

Dealership software company: While working as a Product Marketing Specialist, our clients needed to migrate to AWS to keep their websites functioning. With my emails, we reached a client conversion rate of almost 100% due to strategic collaboration and communication of effective emails.

Personality Test Client: email results included

• 53% open rate (up 114% from their previous average)
• 5.2% click rate (up 332%)
• 7,139 opened emails (Up 972%)
• 699 clicks (Up 652%)

AdTech startup: within a year, I took the company's inbound strategy from the occasional blog post to:

• 26 case and use studies
• 21 one-sheeters,
• 44 articles
• Four eBooks

Due to building a strong content strategy and increasing inbound activity, the company gained 10,502 Inbound Form Views

• Enterprise client in the healthcare industry: Rewrote landing page copy to improve conversions from 0% to 12.5%.
• Client in the professional development space: the average conversion rate across the landing pages I created was 27.85%.

• Dealership software company: With my organization and added structure on the Customer Loyalty team, I increased our outbound call volume by 35% with more answered calls.
• While working as a CSR, I consistently answered the highest volume of calls in our call center, with the shortest time spent on the phone, meaning I quickly and accurately sent our clients to the correct support department.