My Marketing Accomplishments

Content Creation

Within a year, I took the company's inbound strategy from the occasional blog post to:

  • 26 case and use studies
  • 21 one-sheeters,
  • 44 articles
  • 4 eBooks

LinkedIn Ads

Optimized LinkedIn ad campaign copy, which increased conversions from 1.57% to 5.63% and decreased cost per lead from $575 to $222 within a month.

Social Media

During my time as an Inbound Manager, within a year, I increased several metrics for the company's LinkedIn. This included:

  • 2,017.7% increase in page views
  • 1,844.7% increase in unique visitors
  • 1,157.1% increase in custom button clicks
  • 20,990.5% increase in reactions
  • 10,150% increase in shares
  • 722 new followers

Landing Pages

The average conversion rate for the landing pages I've created is 27.85%, for one client alone.

Inbound Achievements

Due to building a strong content strategy and increasing inbound activity, the company gained:

  • 10,502 Inbound Form Views
  • 344 Inbound Leads

Email Marketing

Prior to joining the AdTech company, emails consisted of webinar registration, replay, and company communication/update emails.  During my time, the marketing team sent over 80 emails in the span of a year, with 449,654 touchpoints

While working as a Product Marketing Specialist, our clients needed to migrate to AWS to keep their websites functioning. With my emails, we reached a client conversion rate of almost 100% due to strategic collaboration and communication of effective emails.

Increased Calls

With my organization and added structure on the Customer Loyalty team, I increased our outbound call volume by 35% with more answered calls.

Highest Volume of Calls

While working as a CSR, I consistently answered the highest volume of calls in our call center, with the shortest time spent on the phone, meaning I quickly and accurately sent our clients to the correct support department. 

Engagement Increase

While creating email nurtures for a client, the emails I wrote had:

  • 53% open rate (up 114% from their previous average)
  • 5.2% click rate (up 332%)
  • 7,139 opened emails (Up 972%)
  • 699 clicks (Up 652%)