My Marketing Accomplishments
Within a year, I took the company's inbound strategy from the occasional blog post to:
- 26 case and use studies
- 21 one-sheeters,
- 44 articles
- 4 eBooks
Optimized LinkedIn ad campaign copy, which increased conversions from 1.57% to 5.63% and decreased cost per lead from $575 to $222 within a month.
During my time as an Inbound Manager, within a year, I increased several metrics for the company's LinkedIn. This included:
- 2,017.7% increase in page views
- 1,844.7% increase in unique visitors
- 1,157.1% increase in custom button clicks
- 20,990.5% increase in reactions
- 10,150% increase in shares
- 722 new followers
The average conversion rate for the landing pages I've created is 27.85%, for one client alone.
Due to building a strong content strategy and increasing inbound activity, the company gained:
- 10,502 Inbound Form Views
- 344 Inbound Leads
Prior to joining the AdTech company, emails consisted of webinar registration, replay, and company communication/update emails. During my time, the marketing team sent over 80 emails in the span of a year, with 449,654 touchpoints.
While working as a Product Marketing Specialist, our clients needed to migrate to AWS to keep their websites functioning. With my emails, we reached a client conversion rate of almost 100% due to strategic collaboration and communication of effective emails.
With my organization and added structure on the Customer Loyalty team, I increased our outbound call volume by 35% with more answered calls.
Highest Volume of Calls
While working as a CSR, I consistently answered the highest volume of calls in our call center, with the shortest time spent on the phone, meaning I quickly and accurately sent our clients to the correct support department.
While creating email nurtures for a client, the emails I wrote had:
- 53% open rate (up 114% from their previous average)
- 5.2% click rate (up 332%)
- 7,139 opened emails (Up 972%)
- 699 clicks (Up 652%)